About Us
Welcome to Broken Horn! đź¤
At Broken Horn, we believe that the western lifestyle is more than just a way of dressing — it’s a feeling of freedom, adventure, and connection to tradition, hard work, and family values.
What started as a local tack and saddle shop in Southern California has grown into a destination for western fashion, ranch essentials, and everything in between. Today, we’re proud to be a women-owned and family-operated business, led by Marisol Acevedo and her three daughters, Julissa, Justine, and Nereida.
Our love for horses, country music, and western culture drives us to bring you the best brands, authentic styles, and exceptional service both in-store and online. Our goal is simple: to become your go-to destination for all things western.
Whether you’re a seasoned rancher, a country music fan, or just love a good pair of boots, we’re here to help you live the western lifestyle with confidence and style.
We’re more than just a store — we’re a family, and we welcome you to join the Broken Horn family too.
Marisol Acevedo
Broken Horn owner Marisol Acevedo is a proud Latina, mother of three daughters (who are also her business partners) and grandmother of two. Originally from Los Angeles’s popular South Bay neighborhood, her passion for western lifestyle started at a young age with her love of horses and all things riding culture. Having worked twenty five years as the Vice President of Operations for Kbell Socks, when the opportunity came to purchase Broken Horn, she jumped at the occasion. As a lifelong Broken Horn shopper, Marisol was excited to bring this local business to new heights. With the help of her three daughters, the goal is to create a shopping destination brand as well as a booming .com business with expansion throughout the US. During her free time, Acevedo loves to ride horses and spend time with her family.
Julissa Cruz
Oldest daughter to Broken Horn owner Marisol Acevedo, Julissa graduated from UEI in 2014 with a degree as a dental assistant. Julissa spent four years assisting before advancing to office manager, a role she held for three years. Eagar to embark into the Western lifestyle Julissa is excited to help her family's business boom. Now the VP of brand, and shipping and receiving for Broken Horn. On her time off she enjoys going to the gym, traveling and exploring new experiences. You can follow her on Instagram @j_cruz31Â
Justine Cruz
Marisol Acevedo’s second born Justine Cruz-Vasquez started her career as a nurse assistant in the healthcare field. After the news of Marisol purchasing Broken Horn, Justine was excited to join her in this new endeavor with her family. Having always loved country music and the general country living, she found herself immersed in website design and looking for the hottest country fashions and brands. The married mother of two is the VP of the brand, website management and head buyer for Broken Horn. In her free time she loves traveling, and spending time with her family. You can follow her on Instagram @justine_vasquez.Â
Nereida Acevedo
Nereida is the youngest of Marisol Acevedo’s three daughters. A proud Mexican American, she grew up loving all things country western and spent her childhood with horses. After graduating in 2020 with her LVN from Northwest College, she spent two years as a nurse but her love for her family’s business Broken Horn kept drawing her to helping her mom and two sisters. Falling in love with running a booming business, she went back to school and is currently pursuing a degree in business at Devry University. Currently VP of brand, marketing and sales management for Broken Horn. During her spare time, Nereida likes to spend time with her family, go to the gym, ride her horses and travel. You can follow her on Instagram @neremarisol_
"The Family Behind Broken Horn – Proudly Women-Owned and Family-Run!"
Marisol Acevedo and her daughtersÂ
Marisol Acevedo and her daughtersÂ
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